Depending on when you watched, what network you watched and what game you watched there really won't be an overall dip in the ratings for Week 3 in the NFL. In fact once the Cowboys play Monday Night expect the overall ratings to go up!
Preliminary ratings for NFL games on CBS yesterday were UP 4% vs Week 3 of last year. Its pregame show had highest viewership in 7 YEARS.— Darren Rovell (@darrenrovell) September 25, 2017
FOX’s ratings were down 16% – while NBC’s Sunday Night Football game was down 11%.
Overnights from Sunday's game are down around -4% on Fox/CBS/NBC combined: 45.9 vs 48.0. Week 3 likely to be up once MNF gets factored in.— John Ourand (@Ourand_SBJ) September 25, 2017
The Cowboys play Monday night against the Arizona Cardinals. John Ourand of the Sports Business Journal projects that after the Cowboys play, ratings overall could be up.