Of CBS, ESPN, ABC, FOX, FS1 and NBC, only FOX and FS1 — fresh off a new deal with the Big Ten — saw ratings boosts this season.
According to Sports Business Journal's Austin Karp here’s where the networks finished for average viewership for this year’s CFB regular season:
CBS: 4.951 million viewers, down 10% from 5.489 million in 2016.
ABC: 4.203 million, down 18% from 5.097 million.
Fox: 3.625 million, up 23% from 2.951 million.
NBC: 2.742, down 3% from 2.814 million.
ESPN: 2.155 million, down 6% from 2.300 million.
FS1: 819,000, up 4% from 743,000.
“I don’t think that meant less interest in college football,” Karp said. “If anything, I’d say the interest was higher this season compared to some prior years. If you look at total minutes viewed for college football, it had to be some sort of record this year. There were some really exciting matchups and Fox Sports really stepped up their game this year—the company’s first with the Big Ten regular season lineup. You could often find three college football windows on the Fox broadcast window this season, which never happened before. With a healthy dose on FS1, they are making themselves a destination for college football now. But this is a zero-sum game, particularly as it relates to the Power Five conferences. Fox Sports’ gain was ABC/ESPN’s loss, as the new Big Ten contracts meant Bristol had fewer options with regard to top teams. While Saturday Night Football on ABC still got some bigger matchups, there were just fewer options for Saturday afternoon windows. As good as a team like UCF was this season, matchups from the AAC just aren’t moving the needle.